Âme Atendre
Âme Atendre is a luxury tableware brand founded in 2022 in Park City, Utah, creating small-batch, heirloom-quality tabletop objects designed to foster human connection.
The Story
Âme Atendre is a luxury tableware brand founded in 2022 by Ashley Gould, a former executive at 23andMe and JUUL who relocated to Park City, Utah to pursue a more intentional approach to design. The brand name, which translates to "tending to your soul" in French, captures its core philosophy: creating small-batch, heirloom-quality tabletop objects designed to foster human connection rather than simply fill a functional need.
What distinguishes Âme Atendre in the crowded home goods market is its emphasis on material honesty and tactile experience. Principal designer Dylan Williamson, a RISD graduate, approaches each product by asking how weight, texture, and proportion can make a routine feel more considered. The result is tableware that feels substantial without being precious — ceramic mugs with balanced handles, crystal tumblers with weighted bases and tactile spirals, and wooden serving boards with built-in handles and dropped edges.
The brand operates with a deliberate scarcity model, producing small batches that allow for natural variation in hand-blown crystal and hand-glazed ceramic. Rather than chasing uniform perfection, Âme Atendre celebrates the subtle irregularities that reveal the hand of the maker. This philosophy extends to the brand's digital presence, where product photography emphasizes how pieces settle into real homes rather than staging idealized table settings.
Âme Atendre's collection spans drinkware, serveware, stationery, and gourmet food items, all unified by the principle that everyday objects should earn their place through thoughtful design. The brand's rapid rise from a solo founder's side project to a nationally recognized tableware label reflects a growing consumer appetite for products that balance aesthetic restraint with genuine utility.
Key Facts & Metrics
Products & Services
Beryl Starry Crystal Tumbler
A mouth-blown crystal tumbler with subtle star-like inclusions that catch the light. The Beryl variant features a soft blue-green tone that mingles naturally with other tableware colors. Weighted base and tactile spiral design make it satisfying to hold, while being dishwasher-safe for daily use.
Goldilocks Ceramic Mug
A handcrafted ceramic mug designed for everyday use with a balanced weight and comfortable handle. The Goldilocks mug is sized to hold a generous portion of coffee or tea while remaining light enough for daily handling. Made from durable ceramic with a matte glaze that develops character with use.
Orchid Serving Board
A slender cherry-wood serving board with distinctive curved handles and a dropped surface that keeps bread, cheese, and juices gracefully contained. Multiple strips of cherry are arranged so their natural movement complements rather than fights itself, creating a board that resists warping and checking over time.
Company Timeline
2022 — Founded in Park City, Utah
Ashley Gould founded Âme Atendre in 2022 after transitioning from executive roles at 23andMe and JUUL. The brand launched with a mission to create small-batch, heirloom-quality tabletop objects designed to foster human connection, guided by the philosophy 'tending to your soul.'
2022 — Launched Ceramic Drinkware Collection
Âme Atendre introduced its first product line featuring handcrafted ceramic mugs and tableware. Each piece was designed by principal designer Dylan Williamson, a RISD graduate, with attention to balanced weight, comfortable handles, and matte glazes that develop character with use.
2023 — Expanded into Crystal Drinkware
The brand expanded its drinkware collection to include the Starry Crystal Tumbler line, featuring mouth-blown crystal with subtle star-like inclusions. The tumblers are available in multiple colors including Beryl, Violet, Smoke, and Lilac, each designed to mingle naturally in mixed sets.
2024 — Introduced Wooden Serveware
Âme Atendre launched its Orchid Serving Board and Wooden Serving Board collections, bringing the brand's design philosophy to serveware. The boards feature curved handles, dropped surfaces, and laminated cherry construction that resists warping while maintaining a slim, stable profile.