Babylist

Babylist is the leading digital platform for growing families, offering a universal baby registry that lets parents add items from any store. For over a decade, they have helped millions of expecting parents navigate pregnancy through technology, community, and curated product guides.

Official Website

Technology

1 Episode

Episodes Featuring Babylist

EP 779

Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.

Natalie Gordon

Babylist

Natalie Gordon transformed sleepless new-mom nights into a $500M empire. While her baby napped, she coded the first version of Babylist, turning personal frustration with baby registries into a smarter solution. What started as a side project during those precious nap windows now helps millions of parents prepare for their newborns—proving that constraint breeds creativity, and the best products often come from solving your own problems.

Nov 3, 202567 min

Founders Featured

Natalie Gordon

Natalie Gordon is the founder and CEO of Babylist, the leading universal baby registry. A former software engineer for Amazon, she launched Babylist in 2011 to simplify baby shopping. Based in Oakland, California, she leads the company.

1 episode