Bad Luck Burger Club
Grassroots community platform for burger lovers and independent restaurant reviewers, founded in 2020.
The Story
Bad Luck Burger Club was founded by Andy Atkins as a grassroots platform celebrating burger culture and independent restaurants. Starting as a social-media account, the club grew into a community where members share reviews, road-trip recommendations, and loyalty to local joints. Atkins built the brand by focusing on authenticity rather than polished marketing, encouraging members to document their finds with unfiltered photography and honest ratings.
The approach resonated with a generation of diners who value experience over hype. By 2023 Bad Luck Burger Club had grown to a significant following, and Atkins appeared on the Advice Line episode of How I Built This seeking guidance on how to scale the community without losing its scrappy, independent vibe. The episode highlighted the tension between growth and authenticity—a theme familiar to many creator-led brands.
Atkins continues to operate the club while exploring partnerships that align with the brand's original voice and community-first mission.
Key Facts & Metrics
Company Timeline
2020 — Founded Bad Luck Burger Club
Started as a grassroots social platform for burger lovers.
2022 — Grew community to significant social following
Built loyal following through authentic, unfiltered content.
2023 — Andy Atkins appeared on How I Built This: The Advice Line
Sought advice on scaling community without losing authenticity.