Betterment
Betterment is a leading financial technology company that provides automated investing, retirement planning, and cash management services. As the largest robo-advisor, it helps individuals and small businesses build wealth through low-cost, diversified portfolios and goal-based saving.
The Story
Betterment is a leading financial technology company that provides automated investing, retirement planning, and cash management services. Founded in 2008 by Jon Stein, Betterment has grown to manage over 5 billion in assets for more than 1 million customers as of late 2025.
The company offers personalized financial advice through its digital platform, with products including taxable accounts, IRAs, and 401(k) solutions for both individuals and businesses. Betterment at Work provides employer-sponsored retirement benefits, while Betterment for Advisors offers digital portfolio management for financial professionals.
Betterment is headquartered in New York City and is a registered investment advisor and broker-dealer. The company has been featured on How I Built This and continues to innovate in the fintech space with crypto investing and student loan matching features.
Key Facts & Metrics
Products & Services
Betterment Investing Platform
Automated investing and financial planning platform for everyday investors.
Visit WebsiteCompany Timeline
2008 — Founded Betterment
Launched by Jon Stein and Eli Broverman as an automated investing platform.
2013 — Betterment Expansion
Expanded product offerings and grew assets under management significantly.
2017 — Betterment for Advisors Launch
Launched B2B platform for financial advisors and RIAs.
2022 — Crypto Investing Launch
Acquired Makara and launched cryptocurrency portfolio management.
2024 — Student Loan Matching
Introduced 401(k) student loan payment matching for small businesses.
