Boston Beer Company
Boston Beer Company is the independent craft brewer behind Samuel Adams and a portfolio of iconic beverage brands, including Angry Orchard, Truly Hard Seltzer, Twisted Tea, and Dogfish Head.
The Story
Boston Beer Company is the independent craft brewer behind Samuel Adams and a portfolio of iconic beverage brands. Founded by Jim Koch in 1984 in Boston, Massachusetts, the company helped launch the American craft beer revolution with its flagship Samuel Adams Boston Lager.
From those early days as a small startup, Boston Beer grew into a publicly traded company on NASDAQ and expanded its portfolio to include Angry Orchard hard cider, Truly Hard Seltzer, Twisted Tea, and Dogfish Head Brewery. Today it produces more than 111 million cases annually and generates over $2 billion in revenue, making it one of the largest and most diversified players in the U.S. alcoholic beverage market.
Headquartered in Boston, the company remains known for its brewing innovation, strong internal culture, and founder-led approach. Jim Koch continues to serve as Chairman and, as of recent transitions, returned to the CEO role, keeping the company's original entrepreneurial spirit at the center of its operations.
Key Facts & Metrics
Products
Samuel Adams Boston Lager
The flagship beer that started the Boston Beer Company and the craft brewing revolution. A complex, full-bodied Vienna-style lager with a smooth, balanced finish and subtle hints of caramel and hops.
Truly Hard Seltzer Variety Pack
A refreshing variety pack of hard seltzer with real fruit flavor and zero sugar. Light, crisp, and naturally flavored for a clean drinking experience.
Angry Orchard Crisp Apple Hard Cider
A bright, clean hard cider with refreshing apple flavor and a smooth, dry finish. Made with a proprietary blend of apples, it's the brand's flagship and America's most popular hard cider.
Samuel Adams Just the Haze Non-Alcoholic Hazy IPA
A bold, juicy non-alcoholic hazy IPA bursting with tropical fruit notes and a crisp, clean finish. Crafted for beer lovers who want full flavor without the alcohol.
Twisted Tea Original Hard Iced Tea
A smooth, refreshing hard iced tea with a perfect balance of real tea and lemon flavors. Brewed with real tea and a touch of lemon for a crisp, easy-drinking experience.
Company Timeline
1984 — Founded by Jim Koch and Rhonda Kallman in Boston, Massachusetts
1984 — Launched Samuel Adams Boston Lager
1985 — Rhonda Kallman named founding partner and VP of Sales
2012 — Expanded portfolio with Angry Orchard hard cider
2019 — Announced merger with Dogfish Head Brewery
