Dose of Colors
Dose of Colors is a beauty brand founded in 2013 by Anna Petrosian, offering high-efficacy color cosmetics for makeup lovers and artists worldwide.
The Story
Dose of Colors is a social-cosmetic brand founded in 2013 by Armenian-American makeup artist Anna Petrosian. The brand is known for highly pigmented, vegan, and cruelty-free products including lipsticks, lip liners, eyeshadow palettes, and foundations. Dose of Colors has built a passionate global community by prioritizing diversity, self-expression, and quality. Starting from humble beginnings with just a few lipsticks, the brand has grown into a cult-favorite destination for makeup artists and enthusiasts alike, championing real beauty over perfection.
Key Facts & Metrics
Company Timeline
2013 — Brand Founded
Anna Petrosian launched Dose of Colors in 2013 with a small collection of highly pigmented lipsticks, driven by her passion for inclusive beauty.
2018 — Cult-Favorite Recognition
Dose of Colors gained widespread acclaim for its creamy lip liners and bold eyeshadow palettes, becoming a staple among makeup artists and beauty influencers.
2024 — Global Expansion and JCPenney Partnership
Dose of Colors expanded its retail presence through partnerships with major beauty retailers and continued to grow its direct-to-consumer community worldwide.
