Heretic Yerba

Heretic Yerba is a small-batch yerba mate beverage company based in Longview, Washington, founded in 2018 by Dan and Kristina Criss. The company offers bold, handcrafted yerba mate blends and natural energy drinks as a smooth alternative to coffee, sourcing directly from sustainable farms in South America.

Heretic Yerba started at farmers markets in Vancouver and Astoria, building a loyal local following through Instagram and in-person sales. The brand's "defy the norm" ethos targets people seeking a thoughtful alternative to mainstream caffeine, and the company has expanded from loose-leaf blends into natural energy drinks.

The Criss couple personally oversees production and customer relationships, maintaining the company's founding mission of offering a clean, smooth caffeine alternative. Heretic Yerba continues to operate with a focus on small-batch craft and direct customer connections in the Pacific Northwest.