Heretic Yerba

Heretic Yerba offers bold, handcrafted yerba mate blends and natural energy drinks that slay coffee culture. Fuel your mind, defy the norm, and question

Official Website

Food & Beverage

1 Episode

The Story

Heretic Yerba. Specializing in Yerba Mate blends Find us at the Vancouver Farmers Market every Saturday/Sunday and Astoria Sunday Thank you for stopping by, if you're interested in carrying Heretic Yerba please email us @info@hereticyerb.com.

Discover what yerba mate is, its benefits, caffeine content, and how to drink it. A South American tradition and a clean energy alternative.

Heretic Yerba offers bold, handcrafted yerba mate blends and natural energy drinks that slay coffee culture. Fuel your mind, defy the norm, and question

Key Facts & Metrics

📅 Founded 2018

📍 Fairfield, CA

Gift Ideas

Heretic Yerba - Product 1

Heretic Yerba offering.

Available for purchase

Heretic Yerba - Product 2

Heretic Yerba offering.

Available for purchase

Company Timeline

2018 — Founded Heretic Yerba
Heretic Yerba was founded as a food & beverage company.
2023 — Heretic Yerba Expansion
Heretic Yerba expanded its operations and market presence.

Episodes Featuring Heretic Yerba

EP 806

Advice Line with Jon Stein of Betterment

Jon Stein

Betterment

Guy Raz hosts an advice line featuring Betterment founder Jon Stein, who helps three entrepreneurs navigate scaling challenges. Dan Criss of Heretic Yerba seeks focus among multiple growth paths, Mike Smith of MTS Woodworking debates taking on debt to expand his basement workshop, and Maggie MacDonald of Floofball weighs channel priorities for her soccer-themed dog toy line. Stein draws on his fintech experience to offer practical guidance on sequencing growth, pricing power, and strategic channel selection.

Feb 5, 202646 min

Founders Featured

Dan Criss

Dan Criss is the co-founder of Heretic Yerba, a small-batch yerba mate beverage company based in Longview, Washington. Founded in 2018, Heretic Yerba offers a cleaner, smoother alternative to coffee, sourced from sustainable farms.

1 episode