Heretic Yerba

Heretic Yerba is a bold, small-batch beverage company that challenges coffee culture with handcrafted yerba mate blends. Sourced from sustainable South American farms, their natural energy drinks provide clean, crash-free fuel for those ready to question the norm.

Official Website

Food & Beverage

1 Episode

Episodes Featuring Heretic Yerba

EP 806

Advice Line with Jon Stein of Betterment

Maggie MacDonald

Floofball

Guy Raz hosts an advice line featuring Betterment founder Jon Stein, who helps three entrepreneurs navigate scaling challenges. Dan Criss of Heretic Yerba seeks focus among multiple growth paths, Mike Smith of MTS Woodworking debates taking on debt to expand his basement workshop, and Maggie MacDonald of Floofball weighs channel priorities for her soccer-themed dog toy line. Stein draws on his fintech experience to offer practical guidance on sequencing growth, pricing power, and strategic channel selection.

Feb 5, 202646 min

Founders Featured

Dan Criss

Dan Criss is the co-founder of Heretic Yerba, a small-batch yerba mate beverage company based in Longview, Washington. Founded in 2018, Heretic Yerba offers a cleaner, smoother alternative to coffee, sourced from sustainable farms.

1 episode