Hydro Flask

Hydro Flask is a water bottle brand owned by Helen of Troy Limited. Since 2009, they've created insulated, stainless steel bottles for outdoor enthusiasts. The brand is known for high-performance, durable designs.

Official Website

Consumer Goods

1 Episode

Episodes Featuring Hydro Flask

EP 785

Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry

Travis Rosbach

Hydro Flask

Travis Rosbach turned a simple problem, keeping water cold, into a cultural phenomenon. As Hydro Flask's co-founder, he transformed the humble water bottle into a status symbol through relentless focus on quality, design, and community. This episode reveals how a surfer's obsession with the perfect chill became a billion-dollar brand that reshaped an entire industry.

Nov 24, 202564 min

Founders Featured

Travis Rosbach

Travis Rosbach founded Hydro Flask after a 2007 trip to a sporting goods store revealed a gap in the market for safe, reusable water bottles. The Bend, Oregon entrepreneur now runs the Tumalo Group, guiding first-time inventors through product development and business growth.

1 episode