Hydro Flask
Hydro Flask designs double-wall vacuum insulated stainless steel water bottles and drinkware. Founded in Bend, Oregon, the brand pioneered the premium insulated bottle category and was acquired by Helen of Troy in 2016.
The Story
Hydro Flask was born from a simple problem: in 2007, founder Travis Rosbach walked into a sporting goods store looking for a safe, reusable water bottle and found only plastic, BPA-lined options and leaky metal alternatives. His solution—a double-walled, vacuum-insulated stainless steel bottle—launched an entire product category and transformed how people stay hydrated outdoors.
The company started in Bend, Oregon, with Rosbach selling bottles at local markets and building early traction through Whole Foods placement. A 2008 defective shipment nearly destroyed the business until a local banker provided a $250,000 recovery loan. By 2011, Hydro Flask had achieved international distribution, held multiple patents, and generated $12 million in annual sales.
In 2016, Helen of Troy Limited acquired Hydro Flask for over $200 million. The brand became a cultural phenomenon, especially among younger consumers, while keeping its Bend headquarters and expanding its insulated drinkware lineup. Today Hydro Flask sponsors U.S. national sports teams and sells bottles in retail chains worldwide.
Key Facts & Metrics
Products & Services
Hydro Flask 32 oz Wide Mouth with Straw Lid
32oz wide mouth bottle with flex straw lid for easy sipping. TempShield insulation, durable 18/8 pro-grade stainless steel.
Hydro Flask Wide Mouth Water Bottle
Double-wall vacuum insulated stainless steel water bottle that keeps drinks cold for 24 hours or hot for 12. BPA-free, leak-proof flex cap.
Hydro Flask Travel Coffee Flask
12oz coffee flask with leak-proof flex cap. Keeps coffee hot for up to 12 hours, fits most car cup holders.
Company Timeline
2007 — Founded by Travis Rosbach
Travis Rosbach founded Hydro Flask after struggling to find a BPA-free, well-insulated water bottle. The company started in Bend, Oregon with a vision for durable, sustainable hydration.
2008 — Early Market Entry
Hydro Flask began selling at local Portland markets and secured early placement at Whole Foods, building a cult following among outdoor enthusiasts.
2011 — Rapid Growth and Investment
The company achieved international distribution, held multiple patents, and reached $12 million in annual sales. An investor acquired a controlling stake that year.
2016 — Acquisition by Helen of Troy
Hydro Flask was acquired by Helen of Troy Limited for over $200 million, becoming part of a global consumer products portfolio while maintaining its Bend, Oregon roots.