In Mark's Kitchen
In Mark's Kitchen is a Hudson Valley artisanal pesto company owned by Mark Goldfarb. It produces small-batch pestos using premium ingredients, including basil and dandelion greens varieties. The pestos are sold at retailers like Adams Fairacre Farms and local markets in Woodstock, Kingston, Stone Ridge, and Saugerties.
The Story
In Mark's Kitchen was founded on the belief that pesto should taste like the garden, not the factory. Every jar is made in small batches using fresh basil, Parmigiano-Reggiano, and extra-virgin olive oil—no shortcuts, no preservatives designed to extend shelf life at the expense of flavor.
The original basil pesto became a local favorite, but the brand didn't stop there. Mark introduced a dandelion greens superfood pesto that adds a nutrient-dense, slightly bitter note to the classic recipe, and later a vegan version that swaps dairy for plant-based ingredients without losing depth.
Today, In Mark's Kitchen sells in roughly 50 high-end stores across the country, with margins that stay healthy even though the ingredient bill is steep. The lesson is simple: people will pay for quality when the quality is honest.
Key Facts & Metrics
Products & Services
Dandelion Greens Superfood Pesto
Nutrient-dense pesto made with organic dandelion greens, baby arugula, Parmigiano Reggiano, and first-pressed olive oil. A superfood twist on classic pesto.
Original Basil Pesto
In Mark's Kitchen signature pesto made with Parmigiano Reggiano DOP, fresh basil from Hawaii, first-pressed olive oil from Lucca, Italy, and pine nuts.
Company Timeline
2015 — Founded In Mark's Kitchen
In Mark's Kitchen was founded to make artisanal pesto with local ingredients.
2018 — Retail Expansion
Began selling in regional grocery stores and farmers markets.
2021 — Dandelion Line
Introduced superfood pesto line with dandelion greens and vegan options.
