Jones Road Beauty
Jones Road Beauty, founded by makeup artist Bobbi Brown, creates clean, high-performance makeup products for all ages and skin tones. The brand redefines beauty with an effortless, grown-up approach to cosmetics.
The Story
Jones Road Beauty is legendary makeup artist Bobbi Brown's second act—a clean beauty brand built on real skin and effortless beauty.
Launched as her next chapter after nearly three decades with Bobbi Brown Cosmetics, Jones Road reimagines makeup as clean, indispensable products designed for every age, skin type, and skin tone. The brand's philosophy centers on no-makeup makeup: enhancing natural beauty rather than masking it, with hero products like the Miracle Balm and Blushing Stick becoming cult favorites.
From its direct-to-consumer roots, Jones Road has expanded to include physical retail locations in Charleston and Boston, as well as distribution through Liberty London.
Under Bobbi Brown's creative direction, Jones Road continues to prove that a mindful, quality-first approach can disrupt the beauty industry while staying true to her founder's vision of accessible, skin-loving products.
Company Timeline
2020 — Founded Jones Road Beauty
Bobbi Brown launched Jones Road Beauty as her second act in the beauty industry, introducing a clean, no-makeup makeup philosophy built around the Miracle Balm.
2023 — Expanded to Physical Retail
Opened first physical retail locations in Charleston and Boston, bringing the Jones Road beauty experience in-store alongside its online presence.
2024 — International Expansion with Liberty London
Partnered with Liberty London to offer Jones Road products internationally, marking the brand's first major international retail partnership.
2025 — Holiday Campaign Rebuild
Completely rebuilt the holiday campaign from scratch, showcasing the brand's agility and continued growth five years after launch.
Episodes Featuring Jones Road Beauty
Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)
Guy Raz sits down with Bobbi Brown to unpack how she launched Jones Road Beauty at 62, right after her non-compete expired. The Advice Line then turns to three founders facing very different scaling problems: Mark wants to turn a clinic-only cabbage-leaf rub into a real brand, Abby is trying to grow beyond her live-stream dependence, and Henry needs to broaden a coffee-specific mouth rinse into a lasting oral-care company.
Advice Line with Bobbi Brown of Jones Road Beauty
Bobbi Brown brings her no-nonsense beauty expertise to the advice line, helping founders navigate the pressures of building authentic brands in a curated world. Joined by Abby Rosalier, Henry Davis, and Mark Sokolowski, this episode delivers raw insights on maintaining creative vision while scaling. Brown shares how she built Jones Road Beauty on simplicity and transparency—principles that apply to any founder fighting industry noise. Expect practical wisdom on product integrity, team trust, and the kind of slow growth that actually lasts.
