KIND bars
KIND is a healthy snack company best known for its KIND bars, made with whole ingredients like nuts, fruits, and spices.
The Story
KIND LLC is an American snack food company founded in 2004 by Daniel Lubetzky with a mission to make healthy, transparent snacks that consumers can trust. Based in New York City, KIND set out to challenge the snack aisle by creating products with simple, recognizable ingredients and clear labeling.
The company's signature KIND bars combine whole nuts, fruits, and grains bound with honey, quickly becoming a staple for health-conscious consumers. By prioritizing ingredient transparency and nutritional integrity, KIND helped pioneer the better-for-you snack category and built a loyal following that valued honesty on the label.
Today, KIND continues to innovate across bars, clusters, and healthy grains while staying true to its founding principle that people deserve snacks they can feel good about eating. The brand remains independent and headquartered in New York City, focusing on wholesome, delicious options that fit real lifestyles.
Key Facts & Metrics
Company Timeline
2004 — Founded KIND bars
Daniel Lubetzky founded KIND bars with a mission to create healthy, transparent snacks made from whole ingredients.
2008 — Retail Expansion
KIND bars expanded from specialty stores into major retail chains nationwide.
2015 — KIND Movement
Launched the KIND Movement to inspire and celebrate kindness in communities.
2020 — Continued Growth
KIND continues to expand its product line and retail presence across the United States and internationally.
