KIND bars

KIND is an American snack food company based in New York City that produces whole nut and fruit bars. Founded in 2004 by Daniel Lubetzky, KIND positions its products as a healthier alternative to traditional granola and energy bars, becoming the fourth-largest U.S. snack manufacturer.

Official Website

Food & Beverage

1 Episode

Episodes Featuring KIND bars

EP 828

KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar

Daniel Lubetzky

KIND bars

Daniel Lubetzky turned a simple snack bar into a $5 billion empire by making kindness central to every business decision. Starting with a car full of KIND bars and scaling to a cultural movement, Lubetzky's journey shows how purpose can reshape an industry. This episode covers the make-or-break moments, including a Whole Foods rejection that nearly ended everything, and how staying true to his mission eventually attracted Mars, Inc. to acquire the brand.

Apr 20, 202665 min

Founders Featured

Daniel Lubetzky

Daniel Lubetzky is the founder of KIND Snacks, a healthy snack company he launched in 2004 and sold to Mars for $5 billion. A Lithuanian-Mexican-American entrepreneur, he is also a Shark Tank investor and author.

1 episode