KIND bars
KIND is a healthy snack company best known for its KIND bars, made with whole ingredients like nuts, fruits, and spices.
The Story
KIND LLC is an American snack food company founded in 2004 by Daniel Lubetzky with a mission to make healthy, transparent snacks that consumers can trust. Based in New York City, KIND set out to challenge the snack aisle by creating products with simple, recognizable ingredients and clear labeling.
The company's signature KIND bars combine whole nuts, fruits, and grains bound with honey, quickly becoming a staple for health-conscious consumers. By prioritizing ingredient transparency and nutritional integrity, KIND helped pioneer the better-for-you snack category and built a loyal following that valued honesty on the label.
Today, KIND continues to innovate across bars, clusters, and healthy grains while staying true to its founding principle that people deserve snacks they can feel good about eating. The brand remains independent and headquartered in New York City, focusing on wholesome, delicious options that fit real lifestyles.
Key Facts & Metrics
Products & Services
KIND Bars - Dark Chocolate Nuts & Sea Salt
KIND Dark Chocolate Nuts & Sea Salt bars combine heart-healthy almonds as the #1 ingredient with rich dark chocolate and a touch of sea salt for a satisfying, gluten-free snack. These bars are packed with protein and fiber, making them a perfect on-the-go treat for anyone seeking a wholesome, delicious snack option.
KIND Bars - Almond & Coconut
KIND Almond & Coconut bars feature nutritious almonds paired with delicious coconut, bound together with honey for a sweet, chewy, and crunchy snack experience. These gluten-free bars lead with almonds as the #1 ingredient and contain no artificial sweeteners or sugar alcohols, making them a wholesome choice for on-the-go nutrition.
KIND Bars - Peanut Butter Dark Chocolate
KIND Peanut Butter Dark Chocolate bars blend whole peanuts and almonds with creamy peanut butter and rich dark chocolate for a decadent yet nutritious snack. These gluten-free bars lead with heart-healthy peanuts as the #1 ingredient, providing 7g of protein per bar to keep you energized throughout the day.
Company Timeline
2004 — Founded KIND bars
Daniel Lubetzky founded KIND bars with a mission to create healthy, transparent snacks made from whole ingredients.
2008 — Retail Expansion
KIND bars expanded from specialty stores into major retail chains nationwide.
2015 — KIND Movement
Launched the KIND Movement to inspire and celebrate kindness in communities.
2020 — Continued Growth
KIND continues to expand its product line and retail presence across the United States and internationally.
