Lenny & Larry's

Guy Raz sits down with Barry Turner to unpack the unlikely origin of Lenny & Larry’s Protein Snacks. After a sidelined American Gladiator dream, Turner and his bodybuilding friend launched a protein baked goods brand in the early 1990s when protein-fortified food was virtually unheard of, first operating as a white label business before refocusing on The Complete Cookie. He shares how he built the brand, now majority-owned by Lion Capital, into a global high-protein treat line sold in over 30 countries.