Modi Toys

Modi Toys is an award-winning toy company based in New Jersey that creates mantra-singing musical plush toys inspired by Hindu culture. Founded by Avani Modi Sarkar, the company fills a unique gap in the children's toy market by offering products that combine entertainment with cultural education, helping Hindu and Indian-American families introduce their children to traditional mantras, devotional songs, and spiritual concepts through play.

Each Modi Toy is designed to be soft, huggable, and musically engaging, with built-in speakers that play professionally recorded mantras and bhajans. The product line includes plush representations of deities and spiritual figures, paired with matching illustrated children's books that tell stories from Hindu tradition. The toys serve dual purposes: they comfort young children with familiar devotional sounds, and they help parents pass on cultural and religious values in a format that resonates with modern, tech-savvy kids.

The company has grown from a direct-to-consumer startup into a brand available through Amazon and specialty cultural retailers. Modi Toys has earned recognition for its innovative approach to faith-based educational toys, winning awards that celebrate representation in children's products. The company continues to expand its catalog with new deity-themed plushies, seasonal collections, and complementary books that cover festivals, moral stories, and Sanskrit shlokas.