
Norma Kamali (November 2024)
Norma Kamali is a New York-based fashion brand founded in 1967 by its namesake designer. Known for the Sleeping Bag Coat and pioneering athleisure, it produces women's ready-to-wear, swimwear, and accessories.
The Story
Norma Kamali Inc. was founded in 1967 when Norma Kamali opened a small boutique in a nine-by-ten-foot basement space in New York City. Armed with a degree in fashion illustration from the Fashion Institute of Technology and experience buying vintage clothing in London, Kamali began designing original pieces that departed sharply from the trends of the late 1960s.
The brand's defining moment arrived in the mid-1970s when Kamali created the Sleeping Bag Coat from an actual sleeping bag, a design that became an instant cultural landmark. She followed that breakthrough with innovations that reshaped everyday fashion: sweats as acceptable sportswear, the parachute dress, and the red swimsuit worn by Farrah Fawcett. In 1978, she launched the Norma Kamali OMO line, expanding her reach while retaining complete creative independence.
Today, Norma Kamali remains a privately held company based in New York City, with Kamali still serving as its sole owner and creative director. The brand continues to produce women's ready-to-wear, swimwear, and accessories, and has evolved into digital commerce with the NORMAKAMALIFESTYLE initiative, all while preserving the independent spirit that has defined it for nearly six decades.
Key Facts & Metrics
Products
I Am Invincible

Wit and wisdom from fashion legend Norma Kamali, offering readers a stylish, inspiring guide to aging with power and confidence.
SPAT LEGGING

True-to-size slim-fit high-waist legging with thick stretch waistband, center cut slit, and 4-way stretch for added comfort and movement.
INVISIBLE MIO

A versatile bodysuit or swimwear piece with clear straps, V-neckline, and open criss-cross back for a floating, elegant silhouette.
Company Timeline
1967 — Brand founded
Norma Kamali founded her namesake brand in New York after graduating from the Fashion Institute of Technology.
1973 — Sleeping Bag Coat debut
Kamali created the iconic Sleeping Bag Coat from her actual sleeping bag, pioneering functional fashion.
1983 — Museum at FIT recognition
Featured in the Museum at FIT's "Fashion's Hot Kamali" exhibition, cementing her industry influence.
2024 — 53 years in fashion
Marked 53 years in the fashion business as a sole owner, celebrated on Women's Entrepreneurship Day.
2024 — NYFW Fall runway show
Presented the Fall 2024 ready-to-wear collection at New York Fashion Week.
