Sweet Paws
Sweet Paws makes better-for-you silicone pet essentials for everyday care, from chew toys and spa gloves to portable paw towels and walk-time bag openers. Founded by Marissa Gurdian, the brand simplifies pet routines with safe, durable products sold in major U.S. retailers.
The Story
Marissa Gurdian started Sweet Paws after her pandemic puppy SoBe made it clear that pet parents needed better on-the-go solutions. What began as a wearable silicone teether to redirect nipping became a full line of food-grade silicone essentials for playtime, bath time, and walks.
The company grew from that single bracelet into spa gloves, portable paw towels, a bag opener, and travel gear, all built around the same premise: smooth out the small frictions of pet ownership so families can spend more time enjoying their animals. Sweet Paws products are designed to be safe enough for human babies, durable enough for daily use, and dishwasher-safe for easy cleanup.
Retail expansion followed quickly. The brand went from direct-to-consumer to major U.S. retailers including Target, Walmart, Amazon, Chewy, Petco, QVC, and The Container Store. In 2025, Sweet Paws participated in Walmart’s Open Call and earned a Fast Pass, which helped accelerate its distribution and validate its made-in-the-USA manufacturing story.
Today Sweet Paws operates as a market leader in silicone pet products, with headquarters in Westchester County, New York, and a catalog that continues to expand based on real friction points identified from pet-parent feedback. The focus remains on practical, stylish, and safe silicone essentials that fit into everyday routines without extra hassle.
Key Facts & Metrics
Products & Services
Bag Charm Hands-Free Waste Bag Holder
A silicone carabiner clip that holds used waste bags hands-free so walks stay clean and stress-free.
Dog Waste Bag Opener
A lightweight silicone bag opener that twists open waste bags instantly without licking fingers or fumbling on the street.
Silicone Wearable Dog and Cat Teether
A food-grade silicone bracelet that lets you redirect a nippy puppy or kitten while keeping your hands free.
Portable Paw Towels
A clip-on microfiber towel case for on-the-go paw drying after walks, hikes, or rainy adventures. It attaches to leashes and bags so cleanup stays fast and hands-free.
Silicone Spa Gloves
Reversible grooming gloves with micro-bristles that massage and clean fur while keeping bath time hands-free and hygienic.
Company Timeline
2021 — Founded in Westchester County
Marissa Gurdian launched Sweet Paws after her puppy SoBe created a daily need for better chew-redirect and walk-time solutions.
2021 — Wearable Teether debut
The original silicone wearable teether bracelet became the brand’s first hit, combining chew relief with hands-free portability.
2024 — Major retail expansion
Sweet Paws moved into national retail with placements at Target, Walmart, Amazon, Chewy, Petco, QVC, and The Container Store.
2025 — Walmart Open Call Fast Pass
The brand earned a Fast Pass at Walmart’s Open Call, accelerating growth and supporting its made-in-the-USA manufacturing push.