T. Jazelle
Cape Cod jewelry brand specializing in charm bracelets and gemstone collections, founded in 2015.
The Story
T. Jazelle was founded by Tiffany Narbonne on Cape Cod as a jewelry brand centered on charm bracelets, gemstone strands, and personalized pieces. Starting with local markets and a small e-commerce shop, Narbonne developed a style that blends coastal aesthetics with meaningful symbolism—think seaside colors, charm pendants, and gemstones sourced for their story as much as their sparkle.
The brand gained traction through Instagram, where Narbonne shared behind-the-scenes looks at design sessions and Cape Cod inspiration. Growth was organic, driven by repeat customers and word-of-mouth rather than large advertising budgets. By 2021 T. Jazelle had expanded into national wholesale accounts and a flagship store presence.
In 2023 Narbonne appeared on the Advice Line episode of How I Built This and asked the panel how to scale production and distribution while keeping the brand's artisanal, personal feel intact. She continues to design collections that reflect her Cape Cod roots while exploring new materials and retail partnerships.
Key Facts & Metrics
Company Timeline
2015 — Founded T. Jazelle jewelry brand
Began designing charm bracelets and gemstone pieces on Cape Cod.
2018 — Opened first retail boutique on Cape Cod
Expanded from online sales to physical retail.
2021 — Expanded into national wholesale partnerships
Grew distribution through boutique and gift-store partnerships.
2023 — Tiffany Narbonne appeared on How I Built This: The Advice Line
Asked how to scale production while keeping brand artisanal.