Vizio

Vizio Holdings Corp. is an American consumer electronics company founded in 2002 by Taiwanese-American entrepreneur William Wang. Headquartered in Irvine, California, the company began as V-Ink before rebranding to Vizio, and quickly established itself as a disruptive force in the flat-panel television market.

By undercutting established competitors with efficient supply-chain management and direct-to-retailer partnerships, Vizio grew rapidly. By 2007, it had surpassed Samsung and other industry giants to become the largest seller of flat-panel HDTVs in the United States. The company delivered advanced features at accessible prices, popularizing 4K UHD and smart TV platforms through major retailers including Costco, Walmart, and Best Buy.

Beyond televisions, Vizio expanded into soundbars, home theater systems, and mobile products, while developing Vizio SmartCast, a proprietary streaming platform that transformed its TVs into comprehensive entertainment hubs. The company's commitment to open standards and integration with popular streaming services helped it maintain a loyal customer base in an increasingly competitive market.

In 2024, Vizio was acquired by Walmart for $2.3 billion. The acquisition positioned Walmart to offer Vizio's hardware alongside its retail and streaming services, while Vizio retained its brand identity and operational independence under Wang's leadership as CEO.