Warby Parker
Warby Parker is a direct-to-consumer eyewear brand selling prescription glasses, contact lenses, and sunglasses. It disrupted the eyewear industry by offering affordable, stylish frames online and in retail stores. Its Buy a Pair, Give a Pair program provides glasses to people in need.
The Story
Warby Parker is a direct-to-consumer eyewear brand selling prescription glasses, contact lenses, and sunglasses. It disrupted the eyewear industry by offering affordable, stylish frames online and in retail stores. Its Buy a Pair, Give a Pair program provides glasses to people in need.
Founded in 2010 by four Wharton classmates, Warby Parker started as an online-only brand with a home try-on program and quickly grew to over 100 retail locations. The company designs its frames in-house and keeps prices low by cutting out middlemen.
Its social mission remains central to the brand identity, and the company has expanded into vision care, contact lenses, and digital eye exams while maintaining its retail presence in major cities.
Key Facts & Metrics
Company Timeline
2010 — Founded Warby Parker
Warby Parker was founded as a retail company.
2010 — Launched first 100,000 pairs
Shipped first 100,000 pairs of glasses in 2011; appeared in Vogue that same month.
2015 — Warby Parker Expansion
Warby Parker expanded its operations and market presence.
