April Wachtell

Founder and CEO of Cheeky Cocktails, a Brooklyn-based cocktail mixer brand. A 13-year bartending veteran and former Bacardi brand ambassador, she launched Cheeky Cocktails in 2019 to bring bar-quality, shelf-stable mixers to home enthusiasts.

1 Episode

April Wachtell's Bio

April Wachtell is the founder and CEO of Cheeky Cocktails, a Brooklyn-based cocktail mixer brand offering professional-grade, shelf-stable syrups and juices for home and professional bars.

With 13 years of bartending experience and a background as a Bacardi brand ambassador, Wachtell created Cheeky Cocktails to fill a gap in the market: high-quality, shelf-stable mixing ingredients that deliver cocktail-bar results without fresh-squeezed citrus or house-made syrups.

Under her leadership, Cheeky Cocktails has become a trusted name in the home bartending community, with products used by both enthusiasts and five-star venues.

Career Timeline

2006 — Bartending career
Began 13-year bartending career, developing craft cocktail expertise
2019 — Launched Cheeky Cocktails
Founded Cheeky Cocktails as shelf-stable professional cocktail mixers
2020 — Brand growth
Expanded Cheeky Cocktails distribution to home bartenders and professional bars

Episodes

EP 720

Advice Line with Peter Rahal of RXBAR

Peter Rahal

RXBAR

In this Advice Line episode, RXBAR co-founder Peter Rahal joins the show to share insights on building a clean-label snack brand from scratch and his new venture, David Protein. Callers ask about scaling a nutrition company, navigating acquisitions, and maintaining ingredient transparency while growing. Rahal offers practical advice on entrepreneurship, product development, and the challenges of disrupting the snack industry.

Apr 10, 202542 min

Related Companies

Cheeky Cocktails

Brooklyn-based cocktail mixer brand offering professional-grade, shelf-stable syrups and juices for home and professional bars. Founded by bartenders in 2019.

1 episode