Callie

Jeni Britton is the founder of two innovative food brands: Jeni's Splendid Ice Creams, the nationally recognized artisanal ice cream company, and Floura, her newest venture focused on addressing one of America's most widespread dietary gaps: insufficient daily fiber intake. She is a recurring guest on How I Built This, including this Advice Line episode where she shares hard-won scaling and marketing insights with early-stage frozen food entrepreneurs, and previously shared her full Jeni's founding story on the show in 2018.

Britton launched Jeni's Splendid Ice Creams from a small stall in Columbus, Ohio's North Market in 2002, after years of testing small-batch recipes in her home kitchen. Drawing on a background in food experimentation and a commitment to using fresh, seasonal, additive-free ingredients, she built a brand known for unexpected, chef-driven flavor combinations that stood out sharply from conventional grocery store ice cream offerings. The business grew from a single local storefront to a multi-state chain with national retail distribution, all while maintaining its headquarters and core values in its hometown of Columbus.

Over the course of building Jeni's into a national brand, Britton became a trusted voice for small consumer packaged goods founders, often sharing her experience navigating supply chain challenges, brand building, and scaling operations without sacrificing product quality. Her newest venture, Floura, was born from her observation that mos…