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Isaac Larian

Isaac Larian

Iranian-born American billionaire businessman who founded MGA Entertainment, the world's largest privately owned toy company and creator of Bratz and L.O.L. Surprise!

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Isaac Larian's Bio

Isaac Larian is the founder, president, and CEO of MGA Entertainment, the world's largest privately owned toy company and the creative force behind global phenomenons like Bratz, L.O.L. Surprise, and Miniverse. Under his leadership, MGA has become a dominant player in the toy and entertainment industry, known for bold, innovative products that resonate with children worldwide.

Born in Iran in 1954, Larian arrived in the United States in 1971 with just $753 in his pocket and a determination to build something meaningful. He worked his way through California State University, Los Angeles, gaining the business foundation that would later fuel his entrepreneurial ambitions.

In 1979, Larian founded MGA Entertainment, starting small but dreaming big. His willingness to challenge industry norms led to the creation of Bratz, the fashion dolls that disrupted the market and sparked a cultural shift in the toy aisle.

The launch of L.O.L. Surprise in 2016 cemented MGA's status as a trendsetting powerhouse, selling millions of dolls within months. Today, MGA continues to expand through acquisitions and a merger with Zapf Creation AG, pushing into digital entertainment and new markets.

Beyond business, Larian lives by the motto "Fortune favors the bold" and channels his success into philanthropy through MGA Cares, supporting children's charities and giving back to the community.

Career Timeline

  • 1954Born in Iran

    Born on March 28 in Keshawn, Iran.

  • 1971Immigrated to the United States

    Arrived in Los Angeles at age 17 with just $753.

  • 1979Founded MGA Entertainment

    Started the company that would become the world's largest privately owned toy company.

  • 2001Launched Bratz at MGA Entertainment

    Introduced Bratz, the edgy fashion dolls that disrupted the toy industry.

  • 2016Launched L.O.L. Surprise at MGA Entertainment

    Released L.O.L. Surprise, which became a global unboxing phenomenon.

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