Kali Zahar

Kali Zahar is the founder of Ubae, a Los Angeles-based pet treat brand that makes organic purple sweet potato snacks tailored for dogs and cats with sensitive stomachs and skin. She started the company while working full-time as a scientist at UCLA, turning her interest in functional ingredients into a side business focused on clean-label pet nutrition.

Ubae's treats center on ube, the vibrant purple sweet potato common in Filipino cuisine, chosen for its natural antioxidant properties and gentle digestibility. Zahar has built the brand around transparency and ingredient quality, targeting pet owners who want the same clean-eating standards for their animals that they apply to their own diets.

While Ubae is an early-stage brand with limited public footprint, Zahar's scientific background and focus on functional, limited-ingredient treats position it in the fast-growing premium pet food category.