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Kate Pitner

Kate Pitner is the founder of Poppy Notes, a digital greeting card app that makes sending thoughtful, personalized messages simple and heartfelt. Based in Los Angeles, she turned a lifelong love of handmade cards into a mission to bring warmth to digital communication.

1 Episode

Kate Pitner's Bio

Kate Pitner is the founder of Poppy Notes, a digital greeting card app that helps people send thoughtful, personalized messages for life's moments. Growing up, she created handmade cards for family and friends, and that early love of connection later turned into a mission to make digital sending feel as warm and personal as a handwritten note.

Poppy Notes stands out in a crowded app marketplace by focusing on genuine sentiment rather than generic templates. Under Kate's leadership, the app has carved out a loyal user base that values intentionality in communication.

Based in Los Angeles, Kate brings an artisan's eye to product design and a founder's persistence to building consumer software. She continues to expand Poppy Notes' library of designs while keeping the user experience simple, heartfelt, and easy to share.

Career Timeline

  • 2015Created handmade greeting cards and licensed art commercially

    Turned a childhood habit of making handmade cards into commercial art and product licensing, including greeting cards.

  • 2020Founded Poppy Notes

    Launched Poppy Notes as a digital greeting card app focused on personalization and heartfelt messaging, headquartered in Los Angeles.

  • 2024Featured on How I Built This

    Shared the Poppy Notes story on the HIBT Advice Line, discussing building a consumer app centered on intentional communication.

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