Kim Jones

Kim Jones is the founder and CEO of Tropical Vibes, a Ponte Vedra Beach-based lifestyle brand focused on tropical-inspired apparel and rum. With more than twenty years of experience in branding and sales, Jones co-founded the company with her husband Brett, building it around the idea that tropical products can be flavorful, polished, and easy to enjoy.

Under Jones's leadership, Tropical Vibes expanded beyond apparel into spirits with the launch of Tropical Vibes Rum. The brand is proudly veteran owned and emphasizes an "Everyday Escapes" ethos across its product lines. Jones has been featured in Authority Magazine and License Global for her work building the brand and disrupting the flavored-rum category.

Jones continues to oversee Tropical Vibes's growth into new product categories and retail channels, with the brand maintaining its Florida roots while reaching customers nationwide.