Libby Mochan
Libby Mochan is the co-founder and CEO of Fulton, a New York-based brand making sustainable arch support insoles from cork, natural foam, and vegan cactus leather. She has scaled the company to high seven figures since 2021.
Libby Mochan's Bio
Libby Mochan is the co-founder and CEO of Fulton, a New York City-based brand making modern, sustainable arch support insoles from cork, natural foam, and vegan cactus leather. Fulton is redefining comfortable footwear by combining supportive design with environmentally responsible materials.
Before launching Fulton, Mochan built a background in entrepreneurship and creative problem-solving. As the child of immigrant parents, she developed a strong work ethic and an appreciation for building something from the ground up. She found she enjoyed the freedom and creativity that came with working for herself, which ultimately shaped her path toward founding her own company.
Mochan co-founded Fulton in 2021 with a clear mission: to create arch support insoles that are both comfortable and sustainably made. The brand's products are crafted from completely sustainable materials, including cork and vegan cactus leather, appealing to consumers who want performance without compromise.
Since its founding, Fulton has scaled rapidly, reaching high seven figures in revenue. Growth brought new challenges, including cash flow pressures that Mochan navigated as the company expanded. Under her leadership, Fulton continues to grow its presence in the footwear market while staying true to its sustainability-first ethos.
Career Timeline
2021 — Co-founded Fulton
Libby Mochan co-founded Fulton in New York City with Daniel Nelson to create sustainable arch support insoles as a middle ground between cheap drugstore inserts and expensive custom orthotics.
2021 — Launched Sustainable Insole Product at Fulton
Fulton launched its first cork and natural foam arch support insole, manufactured in Portugal with a carbon-negative production process.
2022 — Scaled to High Seven Figures at Fulton
Revenue grew rapidly into the high seven figures as Fulton expanded its direct-to-consumer presence and built a reputation for sustainable, comfortable footwear support.
2024 — Retail Expansion & New Product Lines at Fulton
Fulton entered conversations with major mass-retail partners including Target and explored adjacent products such as supportive slippers.
