Meridith Baer
Meridith Baer is the founder and CEO of Meridith Baer Home, the nation's largest home staging company. A former screenwriter turned designer, she pioneered the home staging industry over 25 years ago.
Meridith Baer's Bio
Meridith Baer is the Founder and CEO of Meridith Baer Home, the premier luxury home staging company in the United States with offices in Los Angeles, San Francisco, New York, The Hamptons, and Miami. For over 25 years, the company has designed refined interiors that help properties sell at top dollar, establishing Baer as the pioneer who brought home staging into the mainstream.
Before founding her eponymous firm, Baer worked as a screenwriter in Los Angeles. By her late forties, her writing career had stalled and she faced eviction from her rental home. While redecorating her own space, a friend asked her to stage his spec home for sale-that project sparked the idea that would redefine her career.
Baer launched Meridith Baer Home organically from that first friend's project, building it into a $100 million enterprise. She transformed home staging from a niche service into a recognized real estate practice, creating the template for luxury home presentation nationwide. Her work caught the attention of HGTV, which premiered a television show about her firm in 2013, further cementing her status as the industry's leading authority.
Today, Meridith Baer Home continues to set the standard for high-end home staging, serving elite clients across the country and training a new generation of stagers in Baer's signature blend of luxury and livability.
Career Timeline
1969 — University of Colorado Boulder
Attended the University of Colorado Boulder through the transformative mid-1960s era, earning a bachelor's degree.
1970 — Editorial Assistant, Penthouse Magazine
Began professional career in New York City as editorial assistant at Penthouse Magazine, working under editor Jim Good.
1975 — Relocated to Los Angeles for screenwriting
Moved to Los Angeles to pursue screenwriting and acting, eventually writing multiple film scripts.
1980 — Screenplay 'Prisoners' sold for $250K
Achieved major Hollywood breakthrough by selling original screenplay 'Prisoners' for $250,000 (equivalent to ~$1M today).
1998 — Founded Meridith Baer Home
At age 50, turned accidental home staging project into Meridith Baer Home, pioneering the modern home staging industry.
2000 — Opened first warehouse and headquarters
Purchased first dedicated warehouse space in Los Angeles, scaling operations beyond solo practice into a structured business.
2013 — HGTV show 'Meridith Baer Home' premiered
Starred in a reality television series on HGTV, bringing national mainstream exposure to the home staging industry.
2019 — Featured in Forbes for $100M business
Recognized by Forbes for building Meridith Baer Home into a $100 million luxury home staging enterprise.
