
Peter Andrews
Peter Andrews, DipWSET, MBA, is a 15-year wine industry veteran. He founded California-based Culture Wine Co. in 2023, the only U.S. importer, wholesaler and e-comm retailer focused solely on South African wine. A San Francisco wine educator, he's appeared on podcasts covering South African wine ...
Peter Andrews's Bio
Second paragraph: "Andrews’ credentials lend him credibility in a trade that prizes formal education and hands-on experience. He holds the WSET Diploma, the highest certification from the global wine education body, and is an inducted Wine Knight of the Ordine dei Cavalieri Alba, an honor recognizing contributions to global wine culture. He works as a wine educator alongside his import work, hosting tastings and sessions to introduce U. S.
Buyers and consumers to the range of South African wine, from bold, divisive Pinotage to crisp, mineral-driven Sauvignon Blancs from the Cape. His advocacy has made him one of South Africa’s most prominent voices in the U. S. Market, per industry outlet B2W Wine, which called him a “charismatic importer” leading the charge for underrecognized Cape producers.
He’s been featured on multiple wine podcasts, including a 2024 episode focused on his South African wine travels, where he broke down the nuances of Pinotage and pointed to the Swartland region as an up-and-coming area U. S. Buyers should prioritize. His LinkedIn following of more than 2,000 reflects his reach among trade and consumer audiences."
Career Timeline
2008 — DipWSET & MBA
Earned WSET Diploma and MBA, launching a 15-year career in the wine trade.
2015 — Wine Industry Executive
Held executive roles spanning wine retail, trade, and education across the industry.
2023 — Founded Culture Wine Co.
Started the only U.S. importer and wholesaler focused exclusively on South African wines.
2025 — Wine Industry Leader Recognition
Recognized by Wine Business Monthly as one of its 2025 Wine Industry Leaders.
