Ray Ricky Rivera
Founder of Norwalk Brewhouse and co-founder of Mexican Monk Brewhouse, Ray Ricky Rivera is building Latino-led craft beer brands in Southern California.
Ray Ricky Rivera's Bio
Ray Ricky Rivera is the founder and operator of Norwalk Brewhouse, a self-distributed craft beer brand rooted in Mexican-American culture, and co-founder of Mexican Monk Brewhouse, a community-focused taproom in Paramount, California. The brand is best known for its flagship Bidi Bidi Blonde Blonde Mexican-American ale and culturally driven collaborations that spotlight Latino brewers and creators.
Before entering the beer industry, Rivera spent more than 20 years working in music as a musician, DJ, label owner, band manager, and hip-hop buyer. That background in branding, storytelling, and community building became central to how he built Norwalk Brewhouse without a traditional taproom, relying on collaborations, local press, and direct retail relationships across California.
Rivera co-founded the SoCal Cerveceros Homebrew Club in 2015, helping it grow into one of the largest Latino-led homebrew communities in the country. The club's annual Coldxela festival and its focus on inclusion have become influential forces in Southern California's craft beer scene. Under Rivera's leadership, Norwalk Brewhouse has also pursued cause-based collaborations that benefit local nonprofits and Latino-owned businesses.
Career Timeline
1998 — Started music career with East LA Sabor Factory
Began as an emcee for the Latin ensemble, launching a two-decade career in music performance, management, and branding.
2015 — Co-founded SoCal Cerveceros Homebrew Club
Helped establish what became the largest Latino-led homebrew club in the United States, organizing education, events, and community outreach.
2022 — Launched Norwalk Brewhouse
Released the flagship Bidi Bidi Blonde Blonde Mexican-American ale and began self-distributing contract-brewed beer across California.
2024 — Opened Mexican Monk Brewhouse
Opened a 1,400-square-foot Latino-owned craft beer taproom in Paramount, California, with a curated lineup of Latino and underrepresented brewers.