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Vince Giudice

Vince Giudice

Vince Giudice is Co-Founder & CEO of evrloop, the New Jersey-based fully circular baby gear company he launched with wife Marlo Gertz-Giudice in 2022 to keep babies’ carbon footprints small. He previously founded and sold Marlo’s Bakeshop, and was a guest on the How I Built This podcast.

1 Episode

Vince Giudice's Bio

Vince Giudice co-founded Everloop with Marlo Gertz-Giudice in Chatham, New Jersey, launching a sustainable baby gear company built entirely from recycled and regenerative materials. Drawing on a decade of experience in the environmentally friendly toy industry, Vince designed Everloop around a 20 percent buyback program that lets parents return used products for credit, directly addressing the waste problem inherent in short-lived baby gear.

The company quickly gained retail placement at Nordstrom, Pottery Barn Kids, and Target, validating both the product quality and the sustainability story for mainstream audiences. Vince's background in eco-friendly toys gave him the supply-chain and material expertise to execute on a vision that many sustainability brands only talk about.

On the Advice Line, Vince asked whether to spread early marketing dollars across many channels or concentrate on one, a classic growth dilemma for a newly distributed brand. His journey from toy industry veteran to baby-gear founder illustrated how domain expertise in one sustainable category can transfer to another, provided the founder keeps the end user's values at the center of every decision.

Career Timeline

  • 2010Built career in eco-friendly toy industry

    Spent roughly a decade developing expertise in environmentally responsible children's products before launching Everloop.

  • 2025Launched Everloop

    Co-founded the sustainable baby gear brand with a high chair and organic bouncer as first products, emphasizing recycled materials and a customer buyback program.

  • 2025Secured placement at Nordstrom, Target, and Pottery Barn Kids

    Won retail distribution at premium department and baby stores, validating the product quality and sustainability story for mainstream audiences.

  • 2025Featured on How I Built This Advice Line

    Appeared on the podcast seeking advice on allocating limited marketing dollars across multiple channels versus doubling down on a single approach.

Episodes

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