Will Ahmed
Will Ahmed is the founder and CEO of WHOOP, the wearable health tracker company. A Harvard graduate and former collegiate squash player, he launched WHOOP in 2012 to help users optimize recovery and performance.
Will Ahmed's Bio
Will Ahmed is the founder and CEO of WHOOP, the Boston-based wearable technology company that has redefined how athletes and everyday users track recovery, sleep, and physical performance.
A Harvard graduate from the class of 2012, Ahmed developed the WHOOP concept while training as a collegiate squash player. He became frustrated by the inability to measure how his body was recovering between intense training sessions, and the early idea was born from a simple question: how could he avoid becoming rundown during competition season?
In 2012, Ahmed founded WHOOP, turning his Harvard project into a full-time mission. For the first three years, he and his small team built the technology in near stealth, refining the sensors and algorithms that would eventually power the band. He faced significant skepticism from investors who doubted hardware could compete in a world dominated by consumer electronics giants, and at one point the company was reportedly just a week away from bankruptcy before finding its footing.
Today, WHOOP is worn by elite athletes, fitness enthusiasts, and business leaders, and has grown into a multi-billion dollar membership-based business with roughly 550 employees. Ahmed has kept the company in Boston, where it remains focused on its original mission: using continuous physiology data to help people perform better and live healthier.
Career Timeline
2008 — Harvard Enrollment
Will Ahmed enrolled at Harvard University, where he would later graduate in 2012.
2012 — Founded WHOOP
While training with the Harvard squash team, Ahmed conceived the idea for a wearable that could track recovery and performance. He founded WHOOP shortly after graduation.
2015 — First WHOOP Device Launch
After three years of development, WHOOP launched its first wearable device, bringing recovery tracking to elite athletes and coaches.
2024 — Billion-Dollar Valuation
WHOOP reached a valuation of roughly $3.6 billion, driven by widespread adoption among professional athletes and a membership-based business model.
