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Abby Rose

Abby Rose is a Dallas-based custom phone case company founded by Abby Rosalier at age 16, specializing in cute, trendy phone cases and accessories for iPhone, Samsung Galaxy, and Google Pixel.

Consumer Goods
1 Episode

The Story

Abby Rose began when Abby Rosalier turned her teen creativity into a business at just 16 years old. What started as a personal passion for design grew into an online boutique offering custom phone cases that blend playful aesthetics with quality protection.

Based in Dallas, Texas, the brand carved out a niche with its signature rose motif and commitment to affordability. Abby Rose expanded from basic phone cases to include MagSafe-compatible options, adhesive rose pockets, and coordinated accessory collections for multiple phone models.

Today, Abby Rose operates as a direct-to-consumer brand with a loyal social media following. The company stays true to its founding mission: cute, trendy phone accessories that don't break the bank. From build-your-own collections to curated color palettes like Teal, Pink, and Sage, Abby Rose continues to evolve while keeping its youthful, accessible spirit at the core.

Key Facts & Metrics

đź“… Founded 2018
📍 Dallas, Texas
👥 1-10

Company Timeline

  • 2018 — Founded at 16

    Abby Rosalier launched Abby Rose as a custom phone case business at age 16.

  • 2021 — Expanded Product Line

    Added MagSafe-compatible cases and adhesive rose pockets.

  • 2024 — Multi-Platform Catalog

    Launched collections for iPhone, Samsung Galaxy, and Google Pixel.

  • 2025 — Featured on HIBT

    Abby Rosalier called into HIBT Advice Line with Bobbi Brown.

Episodes Featuring Abby Rose

Founders Featured