Abby Rose
Abby Rose is a Dallas-based custom phone case company founded by Abby Rosalier at age 16, specializing in cute, trendy phone cases and accessories for iPhone, Samsung Galaxy, and Google Pixel.
The Story
Abby Rose began when Abby Rosalier turned her teen creativity into a business at just 16 years old. What started as a personal passion for design grew into an online boutique offering custom phone cases that blend playful aesthetics with quality protection.
Based in Dallas, Texas, the brand carved out a niche with its signature rose motif and commitment to affordability. Abby Rose expanded from basic phone cases to include MagSafe-compatible options, adhesive rose pockets, and coordinated accessory collections for multiple phone models.
Today, Abby Rose operates as a direct-to-consumer brand with a loyal social media following. The company stays true to its founding mission: cute, trendy phone accessories that don't break the bank. From build-your-own collections to curated color palettes like Teal, Pink, and Sage, Abby Rose continues to evolve while keeping its youthful, accessible spirit at the core.
Key Facts & Metrics
Company Timeline
2018 — Founded at 16
Abby Rosalier launched Abby Rose as a custom phone case business at age 16.
2021 — Expanded Product Line
Added MagSafe-compatible cases and adhesive rose pockets.
2024 — Multi-Platform Catalog
Launched collections for iPhone, Samsung Galaxy, and Google Pixel.
2025 — Featured on HIBT
Abby Rosalier called into HIBT Advice Line with Bobbi Brown.
Episodes Featuring Abby Rose
Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)
Guy Raz sits down with Bobbi Brown to unpack how she launched Jones Road Beauty at 62, right after her non-compete expired. The Advice Line then turns to three founders facing very different scaling problems: Mark wants to turn a clinic-only cabbage-leaf rub into a real brand, Abby is trying to grow beyond her live-stream dependence, and Henry needs to broaden a coffee-specific mouth rinse into a lasting oral-care company.
Advice Line with Bobbi Brown of Jones Road Beauty
Bobbi Brown brings her no-nonsense beauty expertise to the advice line, helping founders navigate the pressures of building authentic brands in a curated world. Joined by Abby Rosalier, Henry Davis, and Mark Sokolowski, this episode delivers raw insights on maintaining creative vision while scaling. Brown shares how she built Jones Road Beauty on simplicity and transparency—principles that apply to any founder fighting industry noise. Expect practical wisdom on product integrity, team trust, and the kind of slow growth that actually lasts.
