Abby Rosalier

Abby Rosalier is the founder and CEO of Abby Rose, a Texas-based phone case company she built from a young entrepreneur's dream. The business began as a creative venture and has grown into a family-run operation, designing and producing stylish phone accessories while building a community around lifestyle and comfort content.

Before founding Abby Rose, Abby served in the military, an experience that shaped her discipline and entrepreneurial mindset. She is currently pursuing a Business Major at BYU-Pathway, balancing her studies with running the company and creating content. Her journey from veteran to founder shows how she now serves others through her products and her community.

Abby started the business after recognizing a gap in the market for personalized, high-quality phone cases that express individuality. What began as a small operation quickly gained traction, with Abby handling everything from design to fulfillment. She often shares behind-the-scenes moments of her life as a newlywed, homeowner, and small business owner through her content platforms.

In addition to growing the brand, Abby is writing a book about her life and experiences. She aims to inspire other young entrepreneurs, especially veterans and women, to pursue their passions and build businesses that reflect their values. Under her leadership, Abby Rose continues to expand its product lines and connect with customers who value creativity and community.