All Better Co
All Better Co creates non-toxic first aid and skin health products that are better for you and the planet. Their skin-first remedies, like hydrocolloid patches and the Better Bandage, use carefully chosen materials that are gentle on skin and gentler on the environment.
The Story
All Better Co reimagines the first aid and skin care aisle with plant-powered, better-for-you products that are gentler on skin and gentler on the planet. Co-founded by Stacey Bernstein and Merav Goldman in Los Angeles County, the company emerged from a simple observation: the traditional first aid kit hadn't meaningfully improved in decades. Their solution replaces outdated, plastic-heavy products with cleaner, plant-based alternatives that match the quality and efficacy consumers expect. From hydrocolloid patches infused with tea tree oil to hemp-derived CBD relief pens, every All Better Co product is formulated with intentional ingredients and sustainable packaging. The female-led brand has gained attention for its mission to build a significant consumer health business while maintaining strong environmental values, earning a KeHE Golden Ticket and recording 3x revenue growth across DTC and Amazon channels in early 2025.
Key Facts & Metrics
Products
Chill Pack
Cooling and calming skin care set featuring the Chill Patch and Soothing Skin Salve to relieve heat rash, sunburn, and hot flashes.
The Everything Spray
Multi-purpose skin-soothing spray that calms irritation from bug bites, rashes, and minor skin discomfort. Easy to apply on the go.
Beat the Bugs Kit
All-in-one insect bite and sting relief kit with After Bug Bite Gel, Bug Bite Thing suction tool, and Soothing Skin Salve for effective, natural treatment.
Don't Scratch That Kit
Anti-itch relief kit with Itch Stopper and Soothing Skin Salve designed to break the scratch cycle for eczema, bug bites, and skin irritation.
All Better Co. Mini Kit
Travel-sized version of the full All Better kit — compact versions of After Bug Bite Gel and Soothing Skin Salve perfect for bags and pockets.
Company Timeline
2024 — Co-founded All Better Co
Stacey Bernstein and Merav Goldman launched All Better Co to transform the first aid category with plant-powered, eco-friendly products.
2025 — KeHE Golden Ticket & 3x Revenue Growth
Awarded KeHE Golden Ticket, fast-tracking into major natural product distribution. Recorded 3x revenue growth with validated product-market fit across DTC and Amazon.
