All Better Co

All Better Co creates non-toxic first aid and skin health products that are better for you and the planet. Their skin-first remedies, like hydrocolloid patches and the Better Bandage, use carefully chosen materials that are gentle on skin and gentler on the environment.

Official Website

Consumer Goods

1 Episode

The Story

All Better Co reimagines the first aid and skin care aisle with plant-powered, better-for-you products that combine clean ingredients with effective formulas. The brand creates skincare and wound care solutions that are free from harsh chemicals and synthetic fragrances.

The company's product line includes the Beat the Bugs Kit, Chill Pack, The Everything Spray, Don't Scratch That Kit, and the All Better Co. Mini Kit. Each product is formulated with plant-derived ingredients and designed to be both effective and gentle on skin.

All Better Co has built a loyal following among consumers seeking clean, transparent alternatives to conventional first aid and skincare products. The brand's commitment to ingredient transparency and sustainable sourcing has made it a standout in the competitive wellness market.

Key Facts & Metrics

📍 Edinburgh, Scotland, UK

Company Timeline

2024 — Co-founded All Better Co
Stacey Bernstein and Merav Goldman launched All Better Co to transform the first aid category with plant-powered, eco-friendly products.
2025 — KeHE Golden Ticket & 3x Revenue Growth
Awarded KeHE Golden Ticket, fast-tracking into major natural product distribution. Recorded 3x revenue growth with validated product-market fit across DTC and Amazon.
2025 — Expanded Product Line
Launched expanded product line including Chill Pack, The Everything Spray, and All Better Co. Mini Kit to meet growing consumer demand for clean first aid solutions.

Episodes Featuring All Better Co

EP 784

Advice Line with Anthony Casalena of Squarespace

Anthony Casalena, Bob Zukowski, Stacey Bernstein, Mahak Mohan

Squarespace, Custom Sleep Technology, All Better Co, Kahani

Squarespace founder Anthony Casalena trades his usual host chair for guest advisor, sharing hard-won lessons on building a brand that resonates. He joins Guy Raz for a special Advice Line, where founders bring their toughest challenges—from scaling manufacturing without sacrificing soul, to turning plateaued growth into a community-driven engine. With direct, no-fluff advice, Anthony helps three founders break through their barriers and find the clarity they've been missing.

Nov 20, 202548 min

Founders Featured

Stacey Bernstein

Stacey Bernstein is the Co-Founder and Chief Brand Officer of All Better Co., a company reimagining the first aid aisle with plant-powered, better-for-you and better-for-the-planet products.

1 episode