Stacey Bernstein

Stacey Bernstein is the Co-Founder of All Better Co., a company reimagining the first aid and skin care aisle with products that are better for you and better for the planet. Based in Los Angeles County, All Better Co. creates innovative, eco-friendly first aid solutions that combine thoughtful formulation with sustainable packaging.

A brand builder, connector, and creative strategist with 17 years of experience, Stacey brings a deep understanding of consumer health and wellness to her work. She co-founded All Better Co. with her partner Merav, who immigrated from Israel at age 8. Both rooted in the San Fernando Valley community, they saw an opportunity to transform a category that hadn't changed in decades—the traditional first aid kit. Their mission is to replace outdated, plastic-heavy products with cleaner, plant-based alternatives that match the quality and efficacy consumers expect.

The company has gained attention for its female-led founding story and its vision to build a $400 million business while maintaining strong environmental values. Stacey has shared her entrepreneurial journey on podcasts like Digital and Dirt, discussing the challenges and opportunities of building a mission-driven brand in the health and wellness space.

Today, All Better Co. continues to expand its product line and retail presence, driven by Stacey's belief that everyday health products should match both personal wellness and planetary health.