Atom Factory

Atom Factory was founded by Troy Carter in Culver City, California, emerging from his experience managing some of the most influential artists in music and entertainment. Carter built Atom Factory into a full-service talent management and media company, representing a roster that included Lady Gaga, John Legend, Meghan Trainor, and Charlie Puth.

The company's approach went beyond traditional artist management. Atom Factory developed brands, negotiated major label and brand deals, and positioned its clients for long-term cultural impact. Under Carter's leadership, the firm became known for identifying talent early and building sustainable careers rather than chasing quick wins.

After years of success in talent management, Carter expanded his influence in the industry. He served as Spotify's Global Head of Creator Services, where he helped shape how artists connect with audiences on streaming platforms. He later founded Venice Music, an artist services platform, and Q&A Media, a content company focused on creator-led storytelling and distribution.

Atom Factory's legacy is defined by its ability to spot and develop iconic talent while adapting to the changing landscape of the music and entertainment industries. The company remains headquartered in Culver City, continuing Carter's mission of empowering artists to build meaningful, lasting careers.