Atom Factory

Atom Factory is a multi-dimensional entertainment and artist management company founded in 2010 by Troy Carter. Based in Los Angeles, it combines music, technology, and media through Smashd.co, representing artists like Meghan Trainor, Charlie Puth, and Kamasi Washington.

Official Website

Media & Entertainment

1 Episode

Episodes Featuring Atom Factory

EP 762

Advice Line: Playing to Your Strengths

Genevieve Evans

Dose of Colors

Guy Raz guides six founders through a masterclass in leveraging unique strengths. Anna Petrosian reveals how creative intuition built Dose of Colors into a beauty empire, while Sadie Lincoln scaled her fitness expertise into barre3's nationwide community. Joe Gebbia shares the superpower behind Airbnb, and Troy Carter discusses how talent-spotting built Atom Factory. RV Shongwe and Genevieve Evans contribute insights on technical mastery and strategic partnership. The episode's message is clear: sustainable success comes not from fixing weaknesses, but from doubling down on what you do best.

Sep 4, 202537 min

Founders Featured

Troy Carter

Troy Carter is an American music manager and entrepreneur who founded Atom Factory, a talent management and media company. He co-founded Q&A Media in 2019 and is Managing Partner at Cross Culture Ventures. A Philadelphia native, Carter has managed artists including Lady Gaga over his 20-year career.

1 episode