Troy Carter
Troy Carter is an American music manager and entrepreneur who founded Atom Factory, a talent management and media company. He co-founded Q&A Media in 2019 and is Managing Partner at Cross Culture Ventures. A Philadelphia native, Carter has managed artists including Lady Gaga over his 20-year career.
Troy Carter's Bio
Troy Carter is an American talent manager, record executive, and entrepreneur who founded Atom Factory, a full-service talent management and media production company. Based in Culver City, California, Carter has spent over two decades building entertainment careers and connecting music with technology.
Originally from Philadelphia, Pennsylvania, Carter attended Fairfield University before breaking into the entertainment industry. He gained recognition as a music manager, growing Atom Factory into a leading firm that represented global superstars including Lady Gaga and John Legend. His knack for spotting and developing talent made him one of the industry's most respected managers.
In 2019, Carter launched Q&A Media, a music and technology venture where he serves as CEO. He also co-founded Cross Culture Ventures, investing in emerging consumer tech companies, and is the Founder and CEO of Venice Music, a platform helping independent artists navigate the industry.
Carter's impact reaches beyond management into tech investing and creative advocacy. He has been recognized for his work, including a spot on Billboard's Indie Power Players list. His career reflects a constant push to redefine how creators and artists build sustainable paths forward.
Career Timeline
2010 — Founded Atom Factory
Founded Atom Factory, a talent management and media production company.
2016 — Joined Spotify as Global Head of Creator Services
Hired to strengthen partnerships with artists, songwriters, and labels.
2018 — Departed Spotify
Stepped down from full-time role, continued as advisor.
2019 — Co-founded Q&A Media
Co-founded the music and technology company, serving as CEO.
2025 — Billboard Indie Power Players
Named to Billboard's Indie Power Players list recognizing influence in independent music.
