Baby Booty
Baby Booty is a pre and postpartum fitness company offering workout classes and community for parents with babies and toddlers. With locations in Massachusetts and Maine, plus on-demand classes, Baby Booty provides a supportive space for parents to exercise and connect.
The Story
Baby Booty was founded in 2021 in Portland, Maine, with a simple but powerful idea: create boutique fitness experiences for parents where bringing your baby or toddler isn't just allowed—it's encouraged. The classes blend energetic fitness with the realities of new parenthood.
What sets Baby Booty apart is the combination of high-quality workouts and genuine community building. Members consistently highlight the emotional support and connections they've made, calling it the highlight of their week. The studio welcomes all stages of parenthood, from trying to conceive through postpartum, at any fitness level.
Since launching, Baby Booty has expanded to include virtual Zoom classes for parents beyond Maine, opened locations in Massachusetts and New Hampshire, and developed digital guides like the Postpartum Recovery Guide to support parents beyond the studio walls.
Key Facts & Metrics
Products & Services
New Client Special - 4 Classes for $49
Kickstart your postpartum fitness journey with Baby Booty's new client special. Enjoy 4 classes for just $49 — a perfect introduction to our unique blend of barre, yoga, and strength training designed for new parents.
On Demand Classes
Access Baby Booty's library of pre-recorded on demand classes anytime, anywhere. Perfect for busy parents who want to workout on their own schedule. Includes barre, yoga, and strength sessions.
Company Timeline
2021 — Founded Baby Booty
Launched boutique fitness for parents in Portland, Maine, offering baby-wearing workout classes.
2022 — Virtual expansion
Added Zoom classes to reach parents beyond the local Maine area.
2023 — Massachusetts locations
Extended in-person classes to Massachusetts.
2024 — New Hampshire expansion
Further regional expansion into New Hampshire with plans to franchise.
