Beautycounter

Beautycounter was a direct-to-consumer clean beauty company selling skincare and cosmetics. Founded in 2011, it grew to 150 products through 65,000 consultants with a mission to get safer products into everyone's hands before entering administration in 2024.

Official Website

Consumer Goods

1 Episode

Episodes Featuring Beautycounter

EP 832

Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company

Gregg Renfrew

Beautycounter

Gregg Renfrew built Beautycounter into a clean beauty powerhouse worth nearly $1 billion, championing safer cosmetics when the industry ignored toxic chemicals. Then, in dramatic boardroom move, the very investors who backed her growth fired her from the company she founded. Her story reveals how mission-driven brands can both empower and betray their creators, and what happens when your success outgrows your control.

May 4, 202672 min

Founders Featured

Gregg Renfrew

Gregg Renfrew is an American entrepreneur and founder of clean beauty brand Beautycounter, launched in 2013. She previously co-launched The Wedding List, acquired by Martha Stewart in 2001. Renfrew is a pioneer in the clean beauty movement and now leads Counter.

1 episode