Beia Beauty

Beia was created from the idea that body care should solve the problems people actually deal with, not just smell nice. Brittany Lo founded the company in 2021 after years of working with women through her bridal beauty business, Beautini, and hearing the same unspoken concerns about sweat, odor, and body blemishes. She turned those conversations into a product-first brand that focuses on confidence as much as skincare.

The company launched with one hero product, the Daily Hydrating & Setting Mist, because Lo wanted to invest in quality rather than quantity. That restraint helped Beia stand out in a crowded beauty market and gave the team time to learn what customers really wanted. Early distribution came through trade shows and personal outreach, which led to shelf placement at Neiman Marcus, Free People, and Urban Outfitters.

Today, Beia sells a small curated lineup of clean body-care essentials, including Refresh Wipes, Bikini & Body Scrub, and the Daily Hydrating & Setting Mist in multiple sizes. The products are vegan, cruelty-free, and formulated without parabens, sulfates, or alcohol. The brand remains privately held and based in New York, with a direct-to-consumer site and select retail partners.