Brittany Lo

Brittany Lo is a New York-based beauty entrepreneur and the founder and CEO of Beia Beauty, a clean, functional body-care brand focused on confidence-driven skincare. She also founded and runs Beautini, a luxury bridal beauty service that has served thousands of weddings and special events.

Before launching her own brands, Lo worked in marketing with L'Oreal USA, Redken 5th Ave, and Sony Music Entertainment. She earned a B.S. in business from Babson College, where she built the entrepreneurial foundation she later applied to launching Beautini and then Beia.

Beia was inspired by conversations with Beautini clients about intimate skin concerns that traditional products did not address comfortably. Lo turned that insight into a premium, vegan-friendly line built around real-life moments—from workouts to everyday routines—rather than trend-driven marketing.

Under Lo's leadership, Beia expanded from a direct-to-consumer launch into retail and partnerships that reach broader audiences. She continues to oversee both companies while emphasizing product quality, customer trust, and long-term brand building over short-term hype.