Bobo’s

Bobo's is a vegan snack company founded in 2003 by Beryl Stafford. Starting with simple 4-ingredient oat bars baked with her daughter Bobo, the brand grew from a Boulder coffee shop favorite to a national presence. Bobo's products—including bars, bites, and toaster pastries—are now sold in 7,500 U.S. stores such as Whole Foods, Wegmans, and Kroger.

Official Website

Food & Beverage

1 Episode

Episodes Featuring Bobo’s

EP 815

Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business

Beryl Stafford

Bobo’s

Beryl Stafford turned personal crisis into a $100 million empire. After her marriage collapsed in her early 40s, the stay-at-home mom began baking oat bars with her daughter in their Boulder kitchen. What started as a humble hobby—wrapped in Saran wrap and sold to local coffee shops—gradually grew into Bobo's, a national brand through grassroots demos, Whole Foods expansion, and strategic leadership hires. By embracing authenticity over trends and learning every role herself, Beryl built a profitable, vertically integrated snack company that proves grit can outweigh credentials.

Mar 9, 202658 min

Founders Featured

Beryl Stafford

While Beryl’s dedication to Bobo’s keeps her busy, she still finds the time to play tennis and ride her road bike around beautiful Colorado. Owning and running a successful health food company in Boulder is a dream come true, and she is constantly looking for ways to take Bobo’s into the future.

1 episode