Beryl Stafford

While Beryl’s dedication to Bobo’s keeps her busy, she still finds the time to play tennis and ride her road bike around beautiful Colorado. Owning and running a successful health food company in Boulder is a dream come true, and she is constantly looking for ways to take Bobo’s into the future.

1 Episode

Episodes

EP 815

Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business

Beryl Stafford

Bobo’s

Beryl Stafford turned personal crisis into a $100 million empire. After her marriage collapsed in her early 40s, the stay-at-home mom began baking oat bars with her daughter in their Boulder kitchen. What started as a humble hobby—wrapped in Saran wrap and sold to local coffee shops—gradually grew into Bobo's, a national brand through grassroots demos, Whole Foods expansion, and strategic leadership hires. By embracing authenticity over trends and learning every role herself, Beryl built a profitable, vertically integrated snack company that proves grit can outweigh credentials.

Mar 9, 202658 min

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Bobo’s

Bobo's is a vegan snack company founded in 2003 by Beryl Stafford. Starting with simple 4-ingredient oat bars baked with her daughter Bobo, the brand grew from a Boulder coffee shop favorite to a national presence. Bobo's products—including bars, bites, and toaster pastries—are now sold in 7,500 U.S. stores such as Whole Foods, Wegmans, and Kroger.

1 episode