Bonobos
Founded in 2007, Bonobos pioneered direct-to-consumer menswear with a focus on perfect fit and exceptional customer service. The brand was acquired by Walmart in 2017 and continues to operate as a leading digitally native apparel retailer.
The Story
Bonobos was founded in 2007 by Andy Dunn and Brian Spaly in New York City as a digitally native menswear brand. The company pioneered the direct-to-consumer model, initially selling better-fitting pants online before expanding into a full wardrobe. Dunn led the company as CEO for eleven years, growing it into a category-defining brand known for its fit-focused approach and signature Guideshop retail concept.
In 2017, Walmart acquired Bonobos for over $300 million, bringing the brand into the world's largest retailer while preserving its digital DNA and culture. Today, Bonobos operates as part of Walmart's premium apparel portfolio, continuing to innovate in fit technology and omnichannel retail.
The brand remains headquartered in New York and maintains its reputation for exceptional customer service, including its famous fit guarantee and hassle-free returns. Bonobos continues to expand its product lines while staying true to its original mission of making better-fitting clothes accessible to every man.
Key Facts & Metrics
Company Timeline
2007 — Co-founded Bonobos
Launched as a digitally native menswear brand by Andy Dunn and Brian Spaly in New York City.
2012 — Opened first Guideshop
Pioneered the online first, offline second retail concept with physical fit-focused showrooms.
2017 — Acquired by Walmart
Walmart acquired Bonobos for over $300 million to expand its premium apparel portfolio.
2022 — Andy Dunn publishes Burn Rate
Dunn released his memoir chronicling the founding of Bonobos and his experience with bipolar disorder.
