Clerstory

Clerstory is a small batch botanical skincare line based in Seattle. Founded by Lydia Welsh, a former disease researcher, the brand brings scientific rigor to natural skincare, creating evidence-based formulations that combine potent botanicals with clean, effective products.

Official Website

Consumer Goods

1 Episode

Episodes Featuring Clerstory

EP 821

Advice Line with Marcia Kilgore of Beauty Pie (June 2025)

Marcia Kilgore

Beauty Pie

In this Advice Line episode, serial entrepreneur Marcia Kilgore, founder of Beauty Pie, guides three early-stage founders through pressing business challenges. Victor Garcia of Sol Dias Ice Cream weighs expanding retail versus wholesale. Lydia Welsh of Clerstory struggles with fear of rejection in marketing her skincare line. Jack Boland of Wompy Bikes aims to optimize his custom bike bag sales funnel. Marcia offers a masterclass in practical founder coaching with advice on testing with ads, simplifying choices, and creating flagship experiences.

Mar 26, 202640 min

Founders Featured

Lydia Welsh

Lydia Welsh is the founder of Clērstory, a small batch botanical skincare line based in Seattle. A former disease researcher, Lydia brings scientific rigor to her approach, creating products that combine natural ingredients with evidence-based formulations.

1 episode