Cotton Clara
Cotton Clara is a UK-based e-commerce company founded in 2014 that specializes in at-home crafting kits, cross-stitch, needlepoint, and embroidery supplies, shipping to approximately 40 countries.
The Story
Cotton Clara was founded in 2014 by Chloe, who started the business at her kitchen table. Based in Loughborough, England, the company specializes in at-home crafting kits including cross-stitch kits, needlepoint kits, embroidery hoop kits, friendship bracelet kits, and craft supplies.
Cotton Clara operates primarily through its Shopify storefront at cottonclara.com, shipping to around 40 countries. The brand gained popularity through Instagram community building and has been stocked in major retailers including Liberty and Anthropologie. The company was incorporated as COTTON CLARA LIMITED (Company No. 12570291) in April 2020.
Products include PDF patterns, physical kits, and craft tools, with a strong focus on accessible, beginner-friendly crafting experiences. The brand has built a loyal following among craft enthusiasts who appreciate the combination of traditional techniques with modern design aesthetics.
Key Facts & Metrics
Products
Fruity Bookmark Cross Stitch Kit
Cross-stitch bookmark kit with fruity design from Cotton Clara.
Embroidery Cards - Christmas
Christmas-themed embroidery card kit from Cotton Clara.
USA Jumper Cross Stitch Kit
Cross-stitch kit featuring USA jumper design from Cotton Clara.
Company Timeline
2014 — Founded Cotton Clara
Started at her kitchen table, creating cross-stitch and crafting kits.
2020 — Incorporated COTTON CLARA LIMITED
Formalized as UK limited company (No. 12570291) in April 2020.
2020 — Stocked in Liberty and Anthropologie
Gained major retail placement in prestigious UK and US retailers.
