Chloe (Cotton Clara)
Chloe is the founder of Cotton Clara, a UK-based company specializing in at-home crafting kits and supplies. She appeared as a caller on the How I Built This Advice Line episode 843.
Chloe (Cotton Clara)'s Bio
Chloe is the founder of Cotton Clara, a UK-based e-commerce company specializing in at-home crafting kits and supplies. She appeared as a caller on the How I Built This Advice Line episode 843, where she discussed which markets to target for her business.
Chloe started Cotton Clara in 2014 at her kitchen table, building the brand from a personal passion for crafting into an international e-commerce business. The company operates primarily through its Shopify storefront at cottonclara.com and ships to approximately 40 countries.
Cotton Clara specializes in cross-stitch kits, needlepoint kits, embroidery hoop kits, friendship bracelet kits, and craft supplies. The brand has been stocked in major retailers including Liberty and Anthropologie. Chloe built a strong community on Instagram, which became a key growth channel for the brand. The company was incorporated as COTTON CLARA LIMITED (Company No. 12570291) in April 2020.
Career Timeline
2014 — Founded Cotton Clara
Started Cotton Clara at her kitchen table, creating cross-stitch and crafting kits.
2020 — Incorporated COTTON CLARA LIMITED
Formalized the business as a UK limited company (No. 12570291).
2020 — Stocked in Liberty and Anthropologie at Cotton Clara
Gained major retail placement in prestigious UK and US retailers.
