Cowboy Country Club
Cowboy Country Club is a golf apparel brand and membership community that sells curated golf essentials, exclusive hats and polos, and membership boxes for golfers of all skill levels.
The Story
Cowboy Country Club is a golf apparel brand and membership community that sells curated golf essentials, exclusive hats and polos, and membership boxes for golfers of all skill levels.
Growing up in Jackson, Tennessee, Tanner McCraney had a golf community through his parents, who were members of a local club. College kept that going, but after graduation he took a finance job in Atlanta and found himself on the outside, without anyone to play with.
He started Cowboy Country Club around 2022 to solve his own problem of feeling excluded. He built a social media following by telling his story, and the first product drop sold out in 12 seconds. He hired his best friend from high school to lead wholesale, and they landed 30 retailers at their first trade show in Dallas.
Key Facts & Metrics
Products & Services
Lightweight Hoodie
Performance quarter-zip golf polo with club branding, designed for on-course comfort and style.
Fully Adjustable Logo Roped Navy Hat
Signature golf hat featuring the Cowboy Country Club logo, available in multiple colors.
Cowboy Hat Polo
Monthly membership box including a personalized bag tag, member number, head cover, golf towel, and tees.
Company Timeline
2015 — College graduation and finance career start
After college, McCraney took a finance job in Atlanta, Georgia.
2022 — Founded Cowboy Country Club
Started the brand to solve his own problem of feeling excluded from golf after moving to a new city.
2022 — First product drop sold out in 12 seconds
Built a social media following first; the inaugural launch validated demand immediately.
2023 — Launched wholesale business
Hired his high school best friend to lead wholesale and landed 30 retailers at the first trade show in Dallas.
