David Protein
New York-based performance nutrition company founded by Peter Rahal in 2024, offering rigorously formulated protein bars designed to increase muscle and decrease fat.
The Story
David Protein is a performance nutrition company founded by Peter Rahal in 2024, following the expiration of his non-compete agreement after Kellogg's acquisition of RXBAR.
Based in New York City, David creates tools to increase muscle and decrease fat, with its first product being a line of rigorously perfected protein bars. The brand offers multiple tiers, including Shop Gold (the most protein for the fewest calories) and Shop Bronze (the most decadent protein in a chocolate coating).
David Protein achieved immediate commercial success, reporting $100 million in revenue in its first year by combining ingredient transparency with advanced macronutrient optimization.
Key Facts & Metrics
Company Timeline
2024 — Founded David Protein
Founded by Peter Rahal in New York City after Kellogg's non-compete expired
2024 — Launched first products
Launched Shop Gold and Shop Bronze protein bars with rigorous macronutrient optimization
2024 — First-year revenue milestone
Reported $100 million in first-year revenue through direct-to-consumer and retail channels
