Peter Rahal
Co-founder of RXBAR and founder of David Protein. Rahal built the paleo-friendly protein bar brand around simple ingredients before selling to Kellogg's for $600M in 2017, then returned to the market with David Protein in 2024 after his non-compete expired.
Peter Rahal's Bio
Peter Rahal is an American entrepreneur and the co-founder of RXBAR, a clean-label protein bar brand that disrupted the snack industry with its signature "No B.S." ingredient transparency.
Co-founding RXBAR in 2013 with Jared Smith, Rahal built the brand from a small operation into a nationally distributed product line before its acquisition by Kellogg's for approximately $600 million in 2017. Following the expiration of his non-compete agreement, he launched David Protein in 2024 to continue advancing performance nutrition with rigorous macronutrient optimization.
Rahal's entrepreneurial approach combines simple, transparent ingredients with data-driven product development, making him a prominent voice in the better-for-you snack space and a repeat founder in the nutrition category.
Career Timeline
2013 — Co-founded RXBAR
Co-founded RXBAR with Jared Smith in Chicago, IL
2017 — RXBAR acquired by Kellogg's
RXBAR acquired by Kellogg's for approximately $600 million
2024 — Launched David Protein
Launched David Protein after Kellogg's non-compete expired
Episodes
Related Companies
David Protein
New York-based performance nutrition company founded by Peter Rahal in 2024, offering rigorously formulated protein bars designed to increase muscle and decrease fat.
1 episode
RXBAR
Clean-label protein bar brand known for "No B.S." ingredient transparency. Co-founded in 2013 and acquired by Kellogg's for $600M in 2017.
1 episode