Earth Suds
EarthSuds creates dissolvable personal care tablets for shampoo, conditioner, body wash, and hand soap. The tablets are plastic-free, TSA-compliant, and designed to reduce single-use toiletry waste.
The Story
Earth Suds is a Canadian cleaning products company founded by Daniel Moll in Toronto, specializing in eco-friendly, plant-based cleaning concentrates designed to reduce plastic waste and chemical exposure. The brand was born from Moll's frustration with the cleaning products market: most options either relied on harsh chemicals packaged in disposable plastic, or were natural but ineffective.
Earth Suds' signature product is a highly concentrated, water-soluble cleaning sheet or pod that dissolves on contact with water, creating a full-strength cleaning solution. The formula uses plant-derived surfactants, essential oils, and no phosphates, dyes, or synthetic fragrances. A single package replaces dozens of single-use plastic bottles, fitting into the growing 'plastic-free' and 'zero waste' consumer movement.
The company launched in Toronto and initially sold through farmers markets and local retailers, building a grassroots following among environmentally conscious households. Earth Suds' packaging is fully compostable and shipped in minimal cardboard, reinforcing the brand's sustainability credentials. The business bootstrapped its early growth and continues to prioritize mission-aligned distribution over mass retail partnerships.
Key Facts & Metrics
Company Timeline
2019 — Earth Suds founded
Daniel Moll launches Earth Suds in Toronto, creating plant-based cleaning concentrates to reduce plastic waste.
2020 — First local retail
Begins selling through farmers markets and Toronto health food stores, building early community.
2022 — E-commerce launch
Launches DTC website with compostable mail-order fulfillment, reaching customers across Canada.
2024 — Product line expansion
Expands from original cleaning concentrate into multi-surface, laundry, and dishwashing formulations.
